Email Engagement
The Email Engagement dimension contains shared data elements about how customers interact with Oracle Utilities Opower email products.
| Data Element | Description |
|---|---|
| Load Shifting: Rate Coach - adjusted click to open rate |
The rate at which Load Shifting: Rate Coach email communications opened from non auto-opening email clients only were clicked. Type: Attribute |
| Load Shifting: Rate Coach - adjusted open rate |
The rate at which Load Shifting: Rate Coach email communications delivered to non auto-opening email clients only were opened. Type: Attribute |
| Load Shifting: Rate Coach - click rate |
The rate at which delivered Load Shifting: Rate Coach email communications were clicked. This is calculated by: Email Clicked Count / (Email Dispatched Count - Email Hard Bounce Count - Email Soft Bounce Count). Type: Attribute |
| Load Shifting: Rate Coach - click to open rate |
The rate at which opened Load Shifting: Rate Coach emails, including auto-opens, were clicked. This is calculated by: Email Clicked Count / Email Opened Count. Type: Attribute |
| Load Shifting: Rate Coach - open rate |
The rate at which delivered Load Shifting: Rate Coach emails were opened, including auto-opens. This is calculated by: Email Opened Count / (Email Dispatched Count - Email Hard Bounce Count - Email Soft Bounce Count). Type: Attribute |
| Load Shifting: Rate Coach - received |
An indicator of whether a customer received a Load Shifting: Rate Coach email from Oracle Utilities Opower. Type: Attribute |
| High Bill Alert (AMI) - adjusted click to open rate |
The rate at which High Bill Alert AMI email communications opened from non auto-opening email clients only were clicked. Type: Attribute |
| High Bill Alert (AMI) - adjusted open rate |
The rate at which High Bill Alert AMI email communications delivered to non auto-opening email clients only were opened. Type: Attribute |
| High Bill Alert (AMI) - click rate |
Percentage of High Bill Alert AMI opened emails that were opened and had at least one link clicked. Type: Attribute |
| High Bill Alert (AMI) - click to open rate |
The rate at which opened High Bill Alert AMI emails, including auto-opens, were clicked. This is calculated by: Email Clicked Count / Email Opened Count. Type: Attribute |
| High Bill Alert (AMI) - open rate |
The rate at which delivered High Bill Alert AMI emails were opened, including auto-opens. This is calculated by: Email Opened Count / (Email Dispatched Count - Email Hard Bounce Count - Email Soft Bounce Count). Type: Attribute |
| High Bill Alert (AMI) - received |
An indicator of whether an AMI customer received a High Bill Alert AMI email from Oracle Utilities Opower. Type: Attribute |
| High Bill Alert (non-AMI) - adjusted click to open rate |
The rate at which High Bill Alert (non-AMI) email communications opened from non auto-opening email clients only were clicked. Type: Attribute |
| High Bill Alert (non-AMI) - adjusted open rate |
The rate at which High Bill Alert (non-AMI) email communications delivered to non auto-opening email clients only were opened. Type: Attribute |
| High Bill Alert (non-AMI) - click rate |
Percentage of High Bill Alert (non-AMI) emails that were opened and had at least one link clicked. Type: Attribute |
| High Bill Alert (non-AMI) - click to open rate |
The rate at which opened High Bill Alert (non-AMI) emails, including auto-opens, were clicked. This is calculated by: Email Clicked Count / Email Opened Count. Type: Attribute |
| High Bill Alert (non-AMI) - open rate |
The rate at which delivered High Bill Alert (non-AMI) emails were opened, including auto-opens. This is calculated by: Email Opened Count / (Email Dispatched Count - Email Hard Bounce Count - Email Soft Bounce Count). Type: Attribute |
| High Bill Alert (non-AMI) - received |
An indicator of whether a non-AMI customer received a High Bill Alert (non-AMI) email from Oracle Utilities Opower. Type: Attribute |
| Overall adjusted click to open rate |
The overall rate at which emails opened from non auto-opening email clients only were clicked. Type: Attribute |
| Overall adjusted open rate |
The overall rate at which emails delivered to non auto-opening email clients only were opened. Type: Attribute |
| Overall click rate |
Percentage of opened emails that had at least one link clicked. Type: Attribute |
| Overall click to open rate |
The overall rate at which opened emails, including auto-opens, were clicked. This is calculated by: Email Clicked Count / Email Opened Count. Type: Attribute |
| Overall open rate |
The overall rate at which delivered emails were opened, including auto-opens. This is calculated by: Email Opened Count / (Email Dispatched Count - Email Hard Bounce Count - Email Soft Bounce Count). Type: Attribute |
| Received Opower email |
An indicator of whether the customer received an email from Oracle Utilities Opower. Type: Attribute |
| WAMI - adjusted click to open rate |
The rate at which Weekly Energy Update email communications opened from non auto-opening email clients only were clicked. Type: Attribute |
| WAMI - adjusted open rate |
The rate at which Weekly Energy Update email communications delivered to non auto-opening email clients only were opened. Type: Attribute |
| WAMI - click rate |
Percentage of opened Weekly Energy Update emails that had at least one link clicked. Type: Attribute |
| WAMI - click to open rate |
The rate at which opened Weekly Energy Update emails, including auto-opens, were clicked. This is calculated by: Email Clicked Count / Email Opened Count. Type: Attribute |
| WAMI - open rate |
The rate at which delivered Weekly Energy Update emails were opened, including auto-opens. This is calculated by: Email Opened Count / (Email Dispatched Count - Email Hard Bounce Count - Email Soft Bounce Count). Type: Attribute |
| WAMI - received |
An indicator of whether the customer received a Weekly Energy Update email from Oracle Utilities Opower. Type: Attribute |
| eBill - adjusted click to open rate |
The rate at which email utility bills opened from non auto-opening email clients only were clicked. Type: Attribute |
| eBill - adjusted open rate |
The rate at which email utility bills delivered to non auto-opening email clients only were opened. Type: Attribute |
| eBill - click rate |
Percentage of opened email utility bills that had at least one link clicked. Type: Attribute |
| eBill - click to open rate |
The rate at which opened email utility bills, including auto-opens, were clicked. This is calculated by: Email Clicked Count / Email Opened Count. Type: Attribute |
| eBill - open rate |
The rate at which delivered email utility bills were opened, including auto-opens. This is calculated by: Email Opened Count / (Email Dispatched Count - Email Hard Bounce Count - Email Soft Bounce Count). Type: Attribute |
| eBill - received |
An indicator of whether the customer received an email utility bill from Oracle Utilities Opower. Type: Attribute |
| eHER - adjusted click to open rate |
The rate at which Email Home Energy Reports opened from non auto-opening email clients only were clicked. Type: Attribute |
| eHER - adjusted open rate |
The rate at which Email Home Energy Reports delivered to non auto-opening email clients only were opened. Type: Attribute |
| eHER - click rate |
Percentage of opened Email Home Energy Reports that had at least one link clicked. Type: Attribute |
| eHER - click to open rate |
The rate at which opened Email Home Energy Reports, including auto-opens, were clicked. This is calculated by: Email Clicked Count / Email Opened Count. Type: Attribute |
| eHER - open rate |
The rate at which delivered Email Home Energy Reports were opened, including auto-opens. This is calculated by: Email Opened Count / (Email Dispatched Count - Email Hard Bounce Count - Email Soft Bounce Count). Type: Attribute |
| eHER - received |
An indicator of whether the customer received an email Home Energy Report from Opower. Type: Attribute |