Unauthenticated HEA Web Events

The Unauthenticated Web Events subject area lets you track how many events (such as survey clicks and tip displays) occurred while unauthenticated users completed the Oracle Utilities Opower Home Energy Analysis (HEA) survey.

Data Element	Description
Authenticated Survey Clicks	The total number of survey clicks representing the decision to take the authenticated version of the survey. Type: Measure
Device Type	The type of device used to complete the survey, such as a tablet, desktop computer, or mobile phone. Type: Attribute
HEA Tip Click Rate	The percentage of Unique HEA Tip Clicks divided by Unique HEA Tip Displays in the unauthenticated survey flow. Type: Measure
HEA Tip Clicks	The total number of clicks on tips which displayed after the unauthenticated survey was completed. Type: Measure
HEA Tip Displays	The total number of times tips displayed after the survey was completed. Type: Measure
Is Embedded	A flag to indicate whether or not the anonymous HEA survey is embedded on a utility's web page. If the survey not embedded, then it is part of the standalone version of the Digital Self Service - Energy Management web portal. Type: Attribute
Page Views	The total number of pageviews of a web page or widget by all users who visit the site. The definition of a view varies depending on the type and version of the product. Standalone Web: The total number of pages viewed by all users who visit the site. For example, if one user views three pages and a separate user views four pages, this would count as a total of seven page views. Repeated views of a single page by the same user are counted. Embedded Widgets v1: The number of times that a v1 widget is loaded on a utility's website. If two widgets are embedded on the same web page, and a customer visits that page, then two pageview events are triggered—one for each widget—even though the customer technically only visited one page. Embedded Widgets v2: The number of times that an impression event is triggered when a v2 widget appears in a customer's browser (as opposed to when a widget loads). An impression event is triggered when the widget is 10% viewable on a web page. If a customer scrolls down past a widget, then scrolls back up to see the same widget again, multiple impression events are triggered. For this reason, impression events are triggered much more frequently than traditional pageviews. Type: Measure
Site Section	The web page or widget in the web experience that the customer viewed. Type: Attribute
Survey Clicks	The total number of survey clicks representing the decision to take the authenticated version of the survey. Type: Measure
Tip Name	The name of a tip that was clicked after the survey was completed. (When the survey is completed, tips are displayed below the customer's energy use breakdown.) Type: Attribute
Unauthenticated Survey Clicks	The total number of survey clicks representing the decision to take the unauthenticated version of the survey. Type: Measure
Unique Authenticated Survey Clicks	The number of unique clicks representing the decision to take the authenticated version of the survey. Type: Measure
Unique HEA Tip Clicks	The number of unique clicks on the tips which displayed after the unauthenticated survey was completed. Type: Measure
Unique HEA Tip Displays	The number of unique times tips displayed after the survey was completed. Type: Measure
Unique Page Views	The total number of unique pageviews by all users who visit the site. The definition of a unique view varies depending on the type and version of the product. Standalone Web: A unique pageview takes all the pageviews that are from the same user, on the same page, in the same session, and counts them as one. For example, a single user could visit a single page and refresh that page three times in the same session. This would count as only one unique pageview. Embedded Widgets v1: The number of unique web sessions during which a widget loaded on a web page. Embedded Widgets v2: The number of unique web sessions during which a widget came into view as the customer scrolled through the page. Type: Measure
Unique Survey Clicks	The number of unique clicks representing the decision to take the authenticated version of the survey. Type: Measure
Unique Unauthenticated Survey Clicks	The number of unique clicks representing the decision to take the unauthenticated version of the survey. Type: Measure