Mobile Push Channel Communications

Peak Time Rebates mobile push alerts enable utility customers who have the utility's mobile application to receive in-application alerts regarding peak events. The pre-event push alerts notify customers of upcoming peak events and remind them of how much they could potentially save. After events, follow-up alerts notify customers of the amount of money they saved by reducing energy use.

To use mobile push alerts, the following requirements must be met:

• The utility must have a mobile application.
• The utility must use a vendor to handle push notifications.
• The customer must have installed and signed into the utility's mobile application on a mobile device.

Pre-Event Push Alert

Pre-event mobile push alerts are sent to customers via the utility's mobile application before a peak event. The alert informs the customer when the event occurs, and reminds them that they can save money by reducing energy use during the upcoming event. They are generally delivered to the customer the day before the peak event, though these communications may go out later (in the event of an emergency peak event), or earlier. Delivering the message close to the day of the event ensures that the reminder is fresh in the customer's mind.

The messages themselves are short and simple, given the medium in which they are delivered. Note that users can disable these alerts in the application, as with all mobile applications.

Post-Event Push Alert

Post-event mobile push alerts are sent to enrolled customers the day after a peak event. The notification uses a push alert from the utility's mobile application to inform the customer whether they have received a rebate because of their reduction in energy use during the event. They are generally delivered the day after the peak event, though this may vary. Delivering communications directly to the customer's mobile device provides more immediate feedback on performance than a printed report.

The messages themselves are short and simple, given the medium in which they are delivered. The messaging and content may vary slightly based on the track the customer is on, and based on the customer's performance in the event. Note that users can disable these alerts in the application, as with all mobile applications.