Subject Lines and Header Module

The subject line and the header are used to engage the customer and brand the communication, while the footer provides necessary information and links to manage preferences or unsubscribe from the email channel.

Requirements

There are no module-specific requirements. See Requirements and Limitations for the High Bill Alerts (AMI) feature for more information.

User Experience

This section describes the user experience for subject line, header, and footer components of the High Bill Alert AMI email.

Subject Line

The subject lines used in the High Bill Alert AMI email deliver high-value information, and explain to the reader why they are receiving the alert. Note that the display of subject lines varies based on the device and email client used to view the message. The subject line can also vary depending on the customer's program design and preferred language.

Default Subject Line: The default subject line uses "on track" language and informs the customer that their usage or cost during the current bill period could result in a high bill. For example, "Alert: You are on track for a high bill of $240".

Header Module

The header information includes a logo provided by the utility, and the customer's name and account number. Most of the numbers in the account number are displayed as asterisks for security purposes.

The default Header module includes the following components:

• A logo provided by the utility.
• The customer's name.
• The last four digits of the utility account.