48 Analytics Dashboard
The analytics dashboard provides insight into digital banking platform usage patterns and customer trends. It helps the bank’s product managers to gain a complete understanding of how products are used, helps improve decision-making by providing easy performance indicators, and keep track of progress over a period of time. It presents key metrics neatly on a user interface that shows trends and changes in data over time.
An option to download the information presented on the screen is also provided.
Following KPIs (Key Performance Indicator) and widgets are displayed in on the Analytics Dashboard:
KPIs:
- Total Users
- Active Users
- Logins
- Average Transactions
- Average Time Spent
Widgets:
- Total Users
- User Status
- Users by Touch Points
- Segment Distribution
- Business User Statistics
- User logins by devices
- User Activity
- Device Preferences
- Age wise Primary Touch points Usage
- Top 20 Transactions
Navigation Path:
OR
From Search Bar, type Controls & Monitoring - Analytics Dashboard
To view analytic dashboard:
- Select the user type from the drop-down list. The search results appears based on the selected user type. By default Retail user and the KPIs/Widgets associated with it appear.
Figure 48-1 Analytic Dashboard – Retail User
Figure 48-2 Analytic Dashboard – Business User
Figure 48-3 Analytic Dashboard – Retail & Business User
Table 48-1 Field Description
Field Name Description User Type Type of user. The user can be:
- Retail
- Business
- Retail & Business
Following are the widgets gets displayed on dashboard KPIs
Following are the different performance indicators shown
Total Users This card displays change in total users on month-by-month basis ( in %), and the status based on that. Active Users This card displays the change in active users in the last month on a month-by-month basis (in%) and the status based on that. Logins This card displays the change in total number of logins ( in %) per month in comparison to the last month, and the status based on that. Average Transactions This card displays the average transactions performed per session on month-by-month basis ( in %), and the status based on that. Average Time Spent This card displays the average time spent to complete a task for transactions by user in comparison to the last month ( in %), and the status based on that. Status The status displayed on performance indicators. The options are:
- Excellent - > +10%
- Good – between +5% and +10%
- Neutral – between -5% and +5%
- Warning - between -10% and -5%
- Critical - >-10%
Widgets Total Users This graph provides a quick snapshot of the total users and active users in the last 12 months.
The user can view the more information in each month by hovering over each slice of the graph.
User Status This widget displays the allocation of different users ( in %) in donut graph form. It provides view of the deleted users and active users with respect to total number of users. The user can view detailed information by hovering over a donut graph in each slice.
Users by touch points This graph provides a quick snapshot of the total users with respect to some selected touch point. The user can view the more information in each touch point by hovering over each slice of the graph.
Segment Distribution This widget displays the allocation of different users as per the segment ( in %) in donut graph form. The user can view detailed information by hovering over a donut graph in each slice.
Business User Statistics This widget displays the number of users per business ( in %) in donut graph form. User Logins by Devices This chart enables the users to track the distribution of user logins across different devices and mostly used touch points for selected quarter. The user can view the more information in each device by hovering over each slice of the graph.
User Activity This widget helps identify the users logins frequency for the selected quarter. The user can view detailed information by hovering over a donut graph in each slice.
Device Preferences The bank can identify the users who are using the multiple devices for accessing the platform their banking needs. The user can view detailed information by hovering over a donut graph in each slice.
Age wise Primary Touch Points Usage The users can explore the age-wise device usage trends using this widget. The user can view detailed information by hovering over a donut graph in each slice.
Top 20 Transactions This widget enables the user to gain insights into the most widely used transactions, providing a snapshot of user behaviour while accessing the banking services through channel banking platform. The user can view the more information in transaction listed by hovering over each slice of the graph.
