4.1 Introduction

This section introduces the concept of sales leads. It outlines the process of capturing, tracking, and managing leads to support conversion into opportunities.

The Sales Lead screen enables user to record information gathered during a sales query or a call from a potential borrower. A sales representative can then use Sales Lead screen to follow-up with the borrower. This is not a mandatory screen. User can always begin Loan origination process directly using the Application Entry screen.

Information on Sales Lead screen can be attached to the Application Entry screen as optional information. Attaching a lead to an application can help the sales department analyze the effectiveness of following-up with prospective borrowers. Once a lead is attached to an application from the Sales Lead screen, the system changes its status to COMPLETED.