3.5 Creating an Agent

This section describes how to create an agent for each segment. Whenever a new agent is created, by default, a Human Trafficking (HT)  agent is created. You can create a new agent for the following situations:

  • If the expected activity of the segment changes and hence the target amount has to change.
  • When the distribution of accounts used by customers in the segment changes and hence distribution of accounts changes.
To create an agent, follow these steps:
  1. Click Create Agent to create an agent for each segment. The New Agent window is displayed
  2. Enter the Agent Description. The description can be used to note any specific products or channels the agent has access to. A good description should help you determine if this agent can be reused in future experiments.
  3. Select the required option from the Target Account drop-down list. In this example, the available options are RBK, CBK, and RBR.
  4. Enter the Maximum and Minimum amount for the segment in the respective fields.

    Note:

    • The maximum and minimum should be equal to amounts that are in the unusual range for the segment.
    • To calculate target amounts, see the suggested query in the How to Calculate the Target Amount section.
    • Ensure that the Max Target Amount is set such that the granularity (Max Target Amount/20) is lower than any limits that have been set. E.g., if the limit for a channel is $ 10,000 then the Max Target Amount should be lower than $200,000.
  5. Enter the amount in the following fields:
    • Average monthly credit amount
    • Peak monthly credit
    • Peak monthly debit
    • High Risk Geography monthly credit
    • High Risk Geography monthly debit
    • Standard deviation of monthly credit
    • Standard deviation of monthly debit

    Note:

  6. Select the required Intermediate Account from the drop-down list.

    Note:

    You can create a maximum of four intermediate accounts for each segment.
  7. Select the required Distribution percentage from the drop-down list. The distribution should approximately reflect the product portfolio for the chosen segment. If a segment has more than four products, the four most widely used or four most riskiest products can be considered.

    Note:

    The total distribution percentage of all the intermediate accounts should be equal to 100 percentage.
  8. Click Closeclose icon to close the Intermediate Account for the segment.
  9. Click Add Another to add another intermediate account for the segment.
  10. Click Create Agent to create an agent. The following window is displayed.
    Similarly, you can create an agent for the remaining segments.
  11. Click Continue to navigate to the Review step.