1 Gift and Loyalty FAQ
This section introduces key Gift and Loyalty concepts and answers frequently asked questions.
What is Gift and Loyalty?
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Account Administration for issuing or pre-activating new accounts, managing existing accounts, and reviewing customer changes.
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Gift Payment and Loyalty (GPL) card program that supports loyalty and reward capabilities, such as with gift, payment, and loyalty accounts. These accounts are typically associated with a stored value card or loyalty card that the customer uses at the point of sale.
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Coupon Administration for issuing coupons to account holders.
In conjunction with third-party sales marketing and campaigning products, Gift and Loyalty provides campaigning functionality for creating, uploading, and distributing promotional materials.
Parent topic: Gift and Loyalty FAQ
What are Programs and Rules?
Figure 1-1 Program Rule Hierarchy
![This diagram shows a hierarchy of rules that can be defined for a program. This diagram shows a hierarchy of rules that can be defined for a program.](img/program_hierarchy.png)
Parent topic: Gift and Loyalty FAQ
What is the Workflow for Creating a Program?
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Create a card rule.
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Create a program and assign a card rule to the program.
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When applicable, add eligibility rules to the program.
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When issuing or using Gift and Loyalty coupons as a reward, add coupon types.
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Add loyalty rules.
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When using Gift Cards, Stored Value, or Award programs:
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To limit the payment days or menu items, add redemption rules.
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To allow additional value to be added at no charge to the purchaser, add stored value bonus rules.
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Link the rules to the program.
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In the Point-of-Sale application, link the tenders, service charges, discounts, or menu items to be used by Gift and Loyalty programs.
Parent topic: Gift and Loyalty FAQ