49 Loyalty and Gift Card Interfaces and Drivers
Oracle Hospitality Gift and Loyalty is a customer relationship management (CRM) application that allows properties to manage point-based loyalty card programs and stored value cards (SVC) (also known as gift cards). Gift and Loyalty tracks customer activities (such as frequency of visits, spending, and loyalty account balance) and reports the information through Simphony’s enterprise reporting module. Simphony then sends this information to Gift and Loyalty.
The following table lists common types of loyalty programs:
Table 49-1 Types of Loyalty Programs
Loyalty Program | Description |
---|---|
Points earned per transaction or per visit |
An award given for X number of visits. The award could be a discount, coupon for future visit, or stored value added to the loyalty account for later redemption. |
Points earned per dollar spent |
An award given for X dollars spent. The award could be a discount, coupon for future visit, or stored value added to the loyalty account for later redemption. |
Discount card |
Each time the workstation operator swipes a card, the check receives an automatic discount. Restaurants typically use discount cards to control employee meal discounts. |
Category club card |
The customer earns points when ordering a specific type of menu item (for example, burgers). |
A stored value program allows a guest to establish a prepaid account to use for purchases at a property. The prepaid payment vehicle is a stored value card with an associated monetary value. A gift card is an example of a stored value card containing a prepaid amount.
The Valutec command module plug-in is a custom loyalty and gift card host adapter that communicates between Simphony and the Valutec host. This command module incorporates the web service API provided by Valutec.
The Valutec command module plug-in is available starting with Simphony release 19.2.1. Valutec loyalty is not supported with devices running the Android mobile operating system.
- Loyalty and Stored Value Configuration Prerequisites
- Configuring Valutec Installation Files
- Loyalty Configuration Tasks
- Configuring Loyalty and Stored Value Privileges
- Setting Loyalty Options
- Configuring the Loyalty Driver
- Configuring the Loyalty Module
- Stored Value Configuration Tasks
- Setting Stored Value Options
- Configuring the Stored Value Driver
- Configuring the Stored Value Module
- Creating Loyalty and Stored Value Buttons
- Voiding Points on a Re-opened Check
- XProcessor Extension Application Migration