Create a Campaign Segment in Quality Management

Campaign segments are used for targeted patient outreach.

A campaign segment is the targeted patient list created in Oracle Health Quality Management and sent to Oracle Eloqua for outreach. To build segments, you can apply insight filters that correspond to specific patient data including:

• Demographics
• Open care gaps
• Conditions
• Visit history

You can refine your audience based on your campaign’s outreach objective.

Description of the illustration qm-crmconnector-insightfilters-v1.png

To create a campaign segment:

1. In Oracle Health Quality Management, select the Patients tab.
2. Apply criteria for your campaign using the insight filters below the search field. By selecting insight filters, you are defining the audience for your outreach campaign. To view additional insight filter options, select the ellipsis (…).
3. When you have selected all applicable insights, select Outreach from the upper-right corner.
4. Complete the Campaign Information page, then select Continue.
5. Review the information on the Patient List page, then select Continue.
6. Review the information on the Summary page, then select Save.