Introduction

Create patient outreach campaigns with CRM Connector.

CRM Connector integrates Oracle Health Quality Management with a CRM or marketing automation platform, enabling workflows for clinically-informed outreach campaigns. CRM Connector currently supports integration with Oracle Eloqua.

CRM Connector works with the following components:

• Oracle Health Quality Management: Oracle Health Quality Management is a central hub for population health workflows such as AI Patient Prioritization on the Patients list, Contract Performance, and Contract Performance. See .
• Oracle Eloqua: Oracle Eloqua is a marketing automation platform that helps you design, execute, and track personalized, multichannel marketing campaigns. See Oracle Eloqua to access the application. If you do not have access, contact your Oracle Eloqua administrator.