Attribute Mining

This screen provides you with insights about the attribute mining process, which lists the attributes' significance and their correlations. The attributes required for the customer segmentation process come from different dimensions such as customers, their households, demographics, and purchasing behaviors. This process helps to eliminate redundant attributes and to identify the attributes that may have the most influence on generating customer segment. The attribute summary displays information about data availability and data quality by providing the attributes' distinct values, percentage of nulls, and statistics summaries, such as mean, median, and standard deviation.