Summary
The Summary lists the criteria you initially selected to define the segment.
Table 5-12 Explore Data: Summary
Field | Description |
---|---|
Name |
The name you provided for the segment in the Segment Criteria stage. |
Segment By |
A predefined group of attributes that include Customer Demographics, RFM and Customer Behavior, Category Purchase Driven. These criteria types are sets of attributes. For example, customer demographics are the properties of a customer. These properties can include ethnicity, income, and age. |
Merchandise |
The merchandise level and nodes for the segment. |
Location |
The location level and nodes for the segment. |
Fiscal Period |
The time period for the segment. |
Merchandise Hierarchy Type |
Details about which type of hierarchy the segment criteria have been created for. |