Customer Segment Analysis

The Customer Segment Analysis tab lists all the scenarios, the customer segments for each scenario, and the related KPIs. Aggregates (mean and mode) of the attributes are displayed for each segment. The attributes by default are included in the grids customer purchase behavior and customer demographics.

Figure 5-31 Customer Segment Analysis

Description of Figure 5-31 follows
Description of "Figure 5-31 Customer Segment Analysis"

This tab includes the following tasks:

  • Evaluate the KPIs for a scenario, it this has not been completed earlier

  • Approve a scenario

  • Rename segments within a scenario

  • Rank scenarios, if not completed earlier

  • Flag a segment scenario as system preferred

  • Generate store profile for an approved scenario