Category Analysis
The Category Analysis tab lists the top categories vs. the customer segment matrix. You can analyze the segment performance in each category using different sets of attributes such as sales share or number of trips.
The system highlights the top three performing segments for each category, and you can compare category performance across segments. You can filter categories or select a set of segments while comparing the results.
Table 5-26 Axis
| Field | Description |
|---|---|
|
Columns |
The segments for the selected scenario. |
|
Rows |
The top identified categories in the preprocessing. |
|
Cell |
The KPI values based on the attribute selected. |