Opportunity Analysis Tab

The Opportunity Analysis tab provides a comparison of the retailer to market data analysis for the category and provides an analysis about where there is an opportunity for the retailer to grow for each segment.

Figure 5-33 Opportunity Analysis

Description of "Figure 5-33 Opportunity Analysis"

You can compare where the retailer is performing better by comparing the average sales retail spend per <configurable time period>.

Table 5-27 Opportunity Analysis

Field Name	Description
Segment	The segments for the selected scenario.
Category	The top identified categories in the preprocessing.
Average spend on a category per <configurable time period>	The average amount spent for a segment.
Average household spend on a category per <configurable time period>	The average household amount spent for a segment.
Sales retail delta	The difference in sales retail between retailer and market data.
Sales retail delta as a percent	The percentage difference in sales retail between retailer and market data.

The color indicators listed in the following table help you see if the difference in sales retail is above or below a certain threshold or within an acceptable range. This grid is sorted with the sales retail difference as negative or highlighted as red, so that you can review the values below threshold first.

Color	Value
Red	X percent below
Green	Y percent above
Yellow	In between X below and Y above

This grid provides a filter for customer segment and category, so that you can review the category for each segment or vice versa.