Summary

This lists the criteria you initially selected to define the segment.

Table 5-28 Summary

Field Name Description

Name

The name you provided for the segment in the Segment Criteria stage.

Segment by

A predefined group of attributes that include Customer Demographics, RFM and Customer Behavior, Category Purchase Driven. These criteria types are sets of attributes. For example, customer demographics are the properties of a customer. These properties can include ethnicity, income, and age.

Merchandise

The merchandise level and nodes for the segment.

Location

The location level and nodes for the segment.

Fiscal period

The time period for the segment.

Merchandise hierarchy type

This provides details about which type of hierarchy the segment criteria have been created for.