Promotion Effects

This section describes the process for estimating the promotion lifts and is a continuation from Promotion Management. As part of the Promotion Effects module within the Sales & Promo forecast method (this module is activated when the PROMOTIONAL_SALES_AVAIL parameter is set to Y in the RSE_CONFIG table in the Manage System Configurations screen), select the following.

• Select features for the promotion lift estimation model.
• Model settings.