Scenario Definition Tab
This section describes the Scenario Definition tab.
The following information defines a scenario.
Table 5-16 Scenario Definition
| Field Name | Description |
|---|---|
|
Select Scenario |
Select an existing scenario if you want to modify it. |
|
Name |
A unique name that identifies the scenario being defined. |
|
Max. # of Segments |
Set the maximum number for the total number of segments that can be generated. The application determines the optimal number of segments during the generation process. |
|
Min. # of Segments |
Set the minimum number for the total number of segments that can be generated. The application determines the optimal number of segments during the generation process. |
|
Exact # of Segments |
Indicates that the exact number of segments should be generated. The application does not determine the optimal number of segments. |
Attributes
The Attributes table is used to define which attributes are included in the segment criteria. You can
-
search by attribute, attribute value, or attribute importance
-
select and deselect attributes
The following information defines the attributes that are participating or non-participating.
Table 5-17 Attributes
| Field Name | Description |
|---|---|
|
Participating |
A check in this column indicates that the attribute participates in the segment criteria. |
|
Attribute Group |
A logical grouping of attributes such as demographics or purchase behavior. |
|
Attributes |
Attributes that are potential candidates for generating segments. |
|
Importance |
System-generated attribute importance index that indicates the significance of each attribute. |
The Attributes toolbar includes the following functionality:
Table 5-18 Attribute Toolbar
| Function | Description |
|---|---|
|
Action menu |
Resets the attribute selection to the default selection that system identified using attribute importance thresholds. |
|
Include or exclude attributes |
Any attribute beyond a certain threshold is not included in the segmentation process. |
Contextual Area
The contextual business intelligence lists a set of attributes that the current scenario includes as the participating attributes for the segmentation process.
Figure 5-19 Scenario Definition: Contextual Area
Description of "Figure 5-19 Scenario Definition: Contextual Area"