Segment Setup Stage

You can use this stage to perform what-if analysis by defining one or more scenarios that are based on a specified number of segments and attributes. You can select one or more attributes based on the attribute importance index. The attribute importance index guides you when you are defining the scenario setup. Using these scenarios, you can experiment with different numbers of segments and participating attributes. You can either define the maximum number or the minimum number of segments or alternatively define a specific number of segments that you want to be generated. Once the scenarios are generated, different scenarios can be compared. You can also use other features in this stage to copy or delete scenarios.

Figure 5-16 Segment Setup

Description of Figure 5-16 follows
Description of "Figure 5-16 Segment Setup"

Process

Here is the high-level process for setting up scenarios.

  1. Either select the name of a scenario you want to modify or enter the name for the new segment criteria you want to create.

  2. If you want the application to optimize the number of segments, enter the minimum and maximum values for the number of segments.

  3. If you want the application to generate a specific number of segments, enter that value. In this case, the application generates the exact number of segments and provides the optimal number of segments as informational data.

  4. Optionally, review the attribute importance assigned to the attributes and select an attribute if you want a specific attribute to be part of the segmentation process.

  5. Click the Execute icon to execute the scenario. Once the processing is complete, you see the results in the Segment Results stage.

  6. To see a list of all scenarios and the status for each, go to the Scenario List tab.