Scenario Rank

You can see the ranking of all scenarios in the Segment Results step. The scenario with the highest rank is designated as System Preferred. The ranking is based on the following:

• How many similar customers are contained in the segment.

• How well separated the segments are from each other.

The rank for a scenario is calculated by taking the average of the probability of all the data points in that scenario. A higher probability value for a customer is an indication of the goodness of fit of the segment.