Segment Criteria

In this pop-up, you define the initial segmenting parameters for the segment criteria of a new segment. Note that the hierarchy type supported can be configured at the time of deployment.

Figure 5-10 illustrates how to use a simple approach to segmenting by selecting attributes from a Segment by. For example, you can select the RFM and Customer Behavior Segment by and generate segments using the total number of trips and the amount spent by customer.

Figure 5-10 New Segment Criteria Pop-Up

Description of "Figure 5-10 New Segment Criteria Pop-Up"

The following information defines a segment:

Table 5-7 New Segment Definition

Field Name	Description
Name	A unique name to identify the segment.
Version	Select a predefined version to use for creating segment criteria. When the version is selected, the merchandise and location are selected, based on the version.
Segment By	A predefined group of attributes that include Customer Demographics, RFM and Customer Behavior, Category Purchase Driven. These criteria types are sets of attributes. For example, customer demographics are the properties of a customer. These properties can include ethnicity, income, and age.
Merchandise	Merchandise is selected based on the version selected for the segment criteria.
Location	Location is selected based on the version selected for the segment criteria.
Template	Template is selected based on the version selected for the segment criteria.