Segment Results Stage

After you select a scenario and execute it, you can see the results in this stage. The application uses the data and the parameters you defined in order to group customers together that are most similar according to the characteristics you selected and to separate customers that are most dissimilar. You can also use this stage to rename a segment.

Process

You use this stage to review segments and their composition, using the grid view and the graph view. This includes

• Review a segment to see the goodness of fit by using the scores. Determine if any segments are outliers that warrant further analysis.

• Rank the scenarios (segment sets) to see how well they are separated and how compact the customers are within each segment.

• View the optimality of the segments recommended by the application to determine if increasing the number of segments beyond the optimal number is significant.

• Rename the segment after analyzing the centroids and before the segment is approved.