Summary
This lists the criteria you initially selected to define the segment.
Table 5-20 Segment Criteria Summary
Field | Description |
---|---|
Name |
The name you provided for the segment in the Segment Criteria stage. |
Segment By |
A predefined group of attributes that include Customer Demographics, RFM and Customer Behavior, and Category Purchase Driven. These criteria types are sets of attributes. For example, customer demographics are the properties of a customer. These properties can include ethnicity, income, and age. |
Merchandise |
The merchandise level and nodes for the segment. |
Location |
The location level and nodes for the segment. |
Fiscal Period |
The time period for the segment. |
Merchandise Hierarchy Type |
Provides details about which type of hierarchy the segment criteria have been created for. |