Customer Engagement Cloud Service 20.4
Oracle Retail Customer Engagement Cloud Services (ORCE) is a comprehensive, web-based, customer relationship management application designed for today's fast-paced retail environment, and consists of the following services:
- Customer Management and Segmentation Foundation Cloud Service: A required module that maintains and serves all customer-related information. In addition to managing core customer data, the service includes support for strategies that are based on in-store clienteling and gift registry.
- Campaign and Deal Management Cloud Service: Delivers promotional offers to transaction systems, drives execution, and performs analysis. It has a more operational focus and is considered complementary to solutions like Responsys or Eloqua, which are dedicated to orchestrating marketing communication campaigns. The service supports offer management, couponing, list targeting, and performance analysis.
- Loyalty and Awards Cloud Service: A leading points-based loyalty platform. It can be quickly configured to support program concepts from simple punch-card frequency programs to highly sophisticated programs involving a variety of earning opportunities, as well as recognition levels like gold, silver, and bronze. In addition to the management of points, the platform manages awards in the form of stored value or discounts on merchandise.
- Gift Cards Cloud Service: A highly evolved stored value solution. It features a sophisticated back-office user experience and supports global operations with cross-currency management and cross-channel delivery and fulfillment.
Note: Hot Fix Release Notes are available on My Oracle Support (DocID: 1994453.1)