10 Programs

The Programs feature provides the ability to manage various programs to use in a retail environment in order to create customer loyalty. A card will be defined to hold one or more programs. The card may be a physical or electronic (used online only) card. Each defined card can associate one or more programs for the customer to use. These programs consist of three types: Tender, Award and Loyalty. Various rules and parameters can be defined for managing the program. You can use this chapter to define and manage the cards and programs used in retail locations.

Customer Engagement has the following types of Programs:

• Tender Program - Tender Programs define rules for gift cards or stored value cards. Only one tender program can exist on a card.

• Award Program - Award Programs are used to hold the awards a customer can use in the retail location. An Award Certificate can be defined with an entitlement offer that has rules on when and where the offer can be used. Additionally, an award currency value can be stored for use toward purchases in the retail store. Multiple award programs can exist on a card.

• Loyalty Program - Loyalty Programs are used for issuing points based on various customer activities such as purchases they make. Awards such as paper coupons, award certificates (with entitlement offer) and e-awards (with currency value) can be issued to the customer when they have earned a set amount of points. The points earned can then be used to redeem the award in a retail location. Loyalty Levels can be used to create a tiered structure to offer better benefits to the customer when they shop more frequently. An Award Program is required and used in conjunction with the loyalty program to hold the Award Certificates and the E-Award value earned based on rules defined in the loyalty program. Multiple loyalty programs can exist on a card.