Segment Query Categories

The following is a list of the Segment Query categories:

• Customer Demographics

• Customer Contact

• Customer Attributes

• Purchase Activity

• Basic Programs

• Segment Elements

• Promotion Activity

• Strategic Segments

• Loyalty Segments

These categories are available at the Segment Query step of the Create Segment wizard, and control the customers selected for the Stratified or Unstratified Segment.

The following is a list of the Stratified Query categories:

• Loyalty Summary

• Transaction Criteria

• Line Item Detail

These categories control how the customers are broken out into strata for a Stratified Segment, and are available at the Strata Query step of the Create Segment Wizard if a Strata Type of Loyalty or Transaction was selected at the Strata Field step.

The Strata Query step is not available when a Strata Type of Customer was selected at the Strata Field step. Also, this step is not available for an Unstratified Segment.