Strata Queries
These categories control how the customers are broken out into strata for a Stratified Segment, and are available at the Strata Query step of the Create Segment Wizard if a Strata Type of Loyalty or Transaction was selected at the Strata Field step.
The Strata Query step is not available when a Strata Type of Customer was selected at the Strata Field step. Also, this step is not available for an Unstratified Segment.
Loyalty Summary
These options are available at the Strata Query step if you select Strata Type = Loyalty at the Strata Field step.
Program Id X Program Level Y Active/Inactive
This query returns all the Customers who are members of a Program at a certain Program Level who are either Active or Inactive.
Figure 15-72 Program Id X Program Level Y Active/Inactive

Loyalty Activity Type by Date Range
This query returns all the Customers who are members of a Program at a certain Program Level who have performed a certain account activity within a specified date range.
Figure 15-73 Loyalty Activity Type by Date Range

Loyalty Activity Type in Last X Days
This query returns all the Customers who are members of a Program at a certain Program Level who have performed a certain account activity within a certain number of days in the past.
Figure 15-74 Loyalty Activity Type in Last X Days

Loyalty Activity Type YTD
This query returns all the Customers who are members of a Program at a certain Program Level who have performed a certain account activity within the year to date.
Figure 15-75 Loyalty Activity Type YTD

Loyalty Activity Type LTD
This query returns all the Customers who are members of a Program at a certain Program Level who have performed a certain account activity within the lifetime to date of the account.
Figure 15-76 Loyalty Activity Type LTD

Transaction Criteria
These options are available at the Strata Query step if you select Strata Type = Transaction and Based on = Header at the Strata Field step
Location
This query returns the list of Customers who performed a transaction at a certain location.
Figure 15-77 Location

Transactions in last X Months
This query returns the list of Customers who performed a transaction within a certain number of days in the past.
Figure 15-78 Transactions in last X Months

Transaction Date Range
This query returns the list of Customers who performed a transaction within a certain date range.
Figure 15-79 Transaction Date Range

Subtotal Amount
This query returns the list of Customers who have had a subtotal of a certain, defined value.
Figure 15-80 Subtotal Amount

Transaction from Location Group in Last X Days
This query returns the list of Customers who have performed a transaction at a location within a configured location group in the last X days.
Figure 15-81 Transaction from Location Group in Last X Days

Line Item Detail
These options are available at the Strata Query step if you select Strata Type = Transaction and Based on = Detail at the Strata Field step.
Location
This query returns the list of Customers who performed a transaction at a certain location.
Figure 15-82 Location

Transactions in last X Months
This query returns the list of Customers who performed a transaction within a certain number of days in the past.
Figure 15-83 Transactions in Last X Months

Transaction Date Range
This query returns the list of Customers who performed a transaction within a certain date range.
Figure 15-84 Transaction Date Range

Item Department
This query returns the list of Customers who performed a transactions containing an item belonging to a certain item department.
Figure 15-85 Item Department

Item Class
This query returns the list of Customers who performed a transaction containing an item belonging to a certain item class.
Figure 15-86 Item Class

Item Style
This query returns the list of Customers who performed a transaction containing an item belonging to a certain item style.
Figure 15-87 Item Style

Returned Item
This query returns the list of Customers who have either returned or not returned items in a transaction.
Figure 15-88 Returned Item

Item Price
This query returns the list of Customers with a transaction containing an item of a certain price.
Figure 15-89 Item Price

Item Quantity
This query returns the list of Customers with a transaction containing a certain quantity of any item.
Figure 15-90 Item Quantity

Item ID
This query returns the list of Customers who performed a transaction containing a certain item.
Figure 15-91 Item ID

Purchased Item from Location Group in Last Y Days
This query returns the list of Customers who purchased an item within a certain set of items, from a certain set of locations, within a certain number of days in the past.
Figure 15-92 Purchased Item from Location Group in Last Y Days
