Customer Engagement Cloud Service 24.0.101.0

Oracle Retail Customer Engagement Cloud Services (ORCE) is a comprehensive, web-based, customer relationship management application designed for today's fast-paced retail environment, and consists of the following services:

Oracle Retail Customer Engagement Foundation Cloud Service
This cloud service is a required module that provides for the delivery and ongoing maintenance of the ORCE SaaS environments. This service includes APIs for the maintenance of data for File Transfer Services (batch processors), Item Services, POSlog Services, Customer Engagement User Services, and Retail Location Services.

Oracle Retail Customer Management and Segmentation Cloud Service
A required module that maintains and serves all customer-related information. In addition to managing core customer data, the service includes support for strategies that are based on in-store clienteling and gift registry.

Oracle Retail Campaign and Deal Management Cloud Service
Delivers promotional offers to transaction systems, drives execution, and performs analysis. It has a more operational focus and is considered complementary to solutions like Responsys or Eloqua, which are dedicated to orchestrating marketing communication campaigns. The service supports offer management, couponing, list targeting, and performance analysis.

Oracle Retail Loyalty and Awards Cloud Service
A leading points-based loyalty platform. It can be quickly configured to support program concepts from simple punch-card frequency programs to highly sophisticated programs involving a variety of earning opportunities, as well as recognition levels like gold, silver, and bronze. In addition to the management of points, the platform manages awards in the form of stored value or discounts on merchandise.

Oracle Retail Gift Cards Cloud Service
A highly evolved stored value solution. It features a sophisticated back-office user experience and supports global operations with cross-currency management and cross-channel delivery and fulfillment.

Oracle Retail Promotion Engine Cloud Service
ORPE is a promotion execution service without a user interface, built for omnichannel retail. ORPE includes a highly performant calculation engine, Comprehensive ReST API, and Integration between ORCE Customer Engagement Foundation Cloud Service and Oracle Retail Promotion Engine for foundation data. It also offers a packaged integration with existing ORCE services including Campaign and Deal Service for an integrated UI and customer and Segment Management for customer targeting and serialized coupon management.

Note: Hot Fix Release Notes are available on My Oracle Support (DocID: 1994453.1)