Lifecycle Pricing Optimization Cloud Services 23.2.401.0

Lifecycle Pricing Optimization (LPO) Cloud Service provides the ability to manage various aspects of lifecycle pricing. Optimizing promotions and markdowns drives higher in-season sell-through as well as increases revenue and/or gross margin throughout the end of life. Additionally, LPO can drive engagement and revenue from key customers and segments through the optimization of Customer Targeted Offers. LPO Cloud Service can accomplish this by empowering retailers to shape demand of their customer segments as well as to understand which customer segment has the highest probability of redemption for marketing offers. LPO Cloud Service leverages a variety of AI models to determine who, what, when, where and for how much the price of various items should be throughout their lifecycle, to maximize return on investment.

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