Example - Creating a Pricing Optimization Rule For LPO

For example, a retailer may want to apply the following criteria and values to boost sell-through while maintaining profitability during the season:

  • Apply a minimum 20% discount for the first promotion and 10% for any subsequent promotions

  • Within a budget of $2,000,000

  • Targeting the Women's Activewear brand Sunset in the United States zone

  • Valid through 30/09/2023

Figure 4-4 Steps to Create a Pricing Optimization Rule

This image shows step for creating a pricing optimization rule.