Subject Line, Pre-Header, Header, and Footer

The email subject line, pre-header, and header engages the customer and brands the communication. The footer provides customers with links to manage preferences and unsubscribe from the email channel. It also contains the utility address, necessary legal text, and optional app download and social media links.

Design

The following are examples of the Affordability Proactive Alerts subject, pre-header, header, and footer.

Subject Line and Pre-Header

Header

Footer

Configuration Options

There are no configuration options for this module.

User Experience Variations

This topic describes the user experience variations of the subject line and pre-header.

Subject Line Variations

The subject line for Affordability Quarterly Alerts varies depending on the season, and also on the status of the customer's Savings Hub survey.

Season	Subject Line Variation
General (not summer nor winter)	Unstarted Survey: [customer first name], need help paying your bills? Started Survey: [customer first name], still need help paying your bills? Completed Survey: [customer first name], help with your bills is waiting for you.
Winter	Unstarted Survey: [customer first name], need help paying your winter bills? Started Survey: [customer first name], still need help paying your winter bills? Completed Survey: [customer first name], help with your winter bills is waiting for you.
Summer	Unstarted Survey: [customer first name], need help paying your summer bills? Started Survey: [customer first name], still need help paying your summer bills? Completed Survey: [customer first name], help with your summer bills is waiting for you.

Pre-Header Variations

The pre-header for Affordability Quarterly Alerts varies depending on the status of the customer's Savings Hub survey.

Survey Progress	Pre-header Text
Unstarted Survey	There's assistance for everyone
Started Survey	Finish the 2-minute survey to see your assistance options
Completed Survey	Check out your recommended programs