Subject Line, Pre-Header, Header, and Footer
The subject line, pre-header, and header in Billing Triggered Alerts are used to engage the customer and brand the communication, while the footer provides necessary information and links to manage preferences or unsubscribe from the email channel.
Requirements and Limitations
This topic lists the requirements and limitations.
Requirements
The requirements for this module are the same requirements listed in Requirements and Limitations.
Limitations
Unsubscribe: Unsubscribing through the link provided in the email might be permanent, depending on how utility account preferences and unsubscribe policies are set up and configured. Contact your Delivery Team for additional information.
User Experience
This section describes the user experience the subject line, header, and footer components of the Billing Triggered Alerts email.
Subject Line
The subject line is designed to appeal to customers who may need assistance paying their utility bill, and varies depending on whether the customer has started or completed the Savings Hub survey.
Default subject line: '[first name of customer], need help paying your bill?'
Pre-Header
The pre-header text appears directly below the subject line and varies depending on if the customer started or completed the Savings Hub survey.
Header
The header information includes a logo provided by the utility, and the customer's name and account number. Most of the numbers in the account number are displayed as asterisks for security purposes.
- A logo provided by the utility.
- The customer's name.
- The last four digits of the utility account.
Footer
- An unsubscribe link
- A manage preferences link
- The utility's contact information
- An Oracle Utilities copyright statement
- A disclaimer statement (optional)
Typically, the footer information is the same for all outbound communications a utility sends.