Social Proof Module
The Social Proof module encourages customers to engage with their utility by citing the number of customers who participated in the program the previous summer. The module is placed after the Alerts Call to Action Module module, and before the Checklist Module.
Requirements and Limitations
Same as listed in the Behavioral Demand Response Requirements and Limitations.
- This module is only available to customers as part of the Pre-Season Summer Welcome Email.
- This module is available for the summer season only.
User Experience
The Social Proof module shows the customer the number of other customers who participated in the program the previous summer.
The following is an example of the Social Proof module for the Pre-Season Summer Welcome email, followed by a description of its components.
Header: The header encourages the customer to join their community.
Social proof number: Number of utility customers who participated in the program the previous summer.
Social proof details: Tells the customer that the number stands for the utility's customers who were a part of the program the previous summer.
User Experience Variations
This module will not be shown if the utility did not run a Behavioral Demand Response program last summer.