Alerts Call to Action Module

The Alerts Call to Action module encourages customers to sign up for additional alerts over text or voice channels, so that they are less likely to miss an event. The module is placed after the Alerts Call to Action Module module, and before the Social Proof Module module.

Requirements and Limitations

Same as listed in the Behavioral Demand Response Requirements and Limitations.

This module is only available to customers as part of the Pre-Season Summer Welcome Email.
This module is available for the summer season only.

User Experience

The Alerts Call to Action module reminds the customer that they can sign up to get text alerts before events.

The following is an example of the module, followed by a description of its components.

Text that reads: Get text alerts before events. Text alerts is the easiest way to ensure you always have the chance to prep for an event. Followed by a Sign up for texts button.

Header: Customers are encouraged to get text alerts before events.

Body: Tells the customer that text alerts are the easiest way to get notified about upcoming events.

Sign up for texts button: Takes the user to an external notifications preferences page where customers can choose which channels they want to subscribe to.

User Experience Variations

The user experience varies for customers depending upon their energy use, fuel types, available data, and customer attributes. The following list indicates the primary user experience variations. Note that the list below does not represent all possible variations.

Note:

If the utility has only auto-enrolled channels of communication, this module will not appear.

Opt-In to Texts

If the utility allows opt-in to text, the customer receives a message encouraging them to sign up for SMS notifications.

Text that reads: Get text alerts before events. Text alerts is the easiest way to ensure you always have the chance to prep for an event. Followed by a Sign up for texts button

Opt-In to Phone Calls

If the utility allows opt-in to phone call alerts, the customer receives a message encouraging them to sign up for phone calls.

Text that reads: Get phone call alerts before events. Phone call alerts is the easiest way to ensure you always have the chance to prep for an event. Followed by a Sign up for phone calls button

Opt-In to Text and Phone Calls

If the utility allows both opt-in texts and phone call alerts, the customer receives a message encouraging them to sign up for texts or phone calls.

Text that reads: Get text or phone call alerts before events. Text and phone call alerts are the easiest ways to ensure you always have the chance to prep for an event. Followed by a Sign up for texts button.