Program Promotion Module
The Promotion module allows utilities to highlight a program related to key energy use categories, such as heating, cooling, water heating, appliances, lighting, and refrigeration. It is designed to help customers evaluate whether taking action is worth the potential savings. Oracle Utilities Opower partners with each utility to design a promotion module that appears on the front of the report and aligns with the specific program being promoted.
Appears in: Promotion Report
Requirements
Utility Requirements
| Category | Description |
|---|---|
| Required Cloud Service | Energy Efficiency Cloud Service |
| Scale | Less than 100,000 per week. |
Customer Requirements
| Category | Description |
|---|---|
| Billing Frequency | Monthly or bi-monthly. |
| Data Delivery Frequency | Monthly, bi-monthly, or quarterly. |
| Data Requirements |
To target the promotion to customers with a specific energy appliance or energy use pattern, the Oracle UtilitiesOpower platform requires data about how a customer uses energy in specific end-use categories such as heating or cooling. Minimum: The minimum requirement is to have average energy use data for households in a utility's region. This data is typically obtained from public data sources and is used as a baseline for the Home Energy Analysis survey. Customer responses to the survey can then be used to determine what appliances customers have or how their energy breaks down into specific categories, so that the promotion can be targeted to them. Recommended: The recommended approach is to use Oracle UtilitiesOpower data science models to generate more accurate appliance detection and disaggregation results. In this case, the data requirements include a combination of billed usage data, daily or subdaily AMI data, and weather data. Your Delivery Team will work with you to understand the specific requirements and help you identify the best approach for your situation. |
| Data History | A minimum of one historical bill. |
| Data Coverage | Not applicable. |
| Supported Fuels | Gas-only, electric-only, and dual fuel. |
User Experience
This section describes the user experience a Promotion module designed for a hot water heater.
Header: Introduces the promotion and prepares the customer to learn about how they can save.
Rebate or Discount: Specifies how much the customer can save if they take advantage of the promotion.
Body Text: Explains the benefit of taking advantage of the promotion. For example, the greater focus for the water heater promotion is justifying the higher cost. Reputable information is also provided in the body text to help convince the customer of why the promotion is worthwhile.
Illustration: A set of customer-friendly images that encapsulate the promotion focus.
Link: Directs the customer to where they can access the promotion.
User Experience Variations
The user experience varies for customers depending on their energy use, service types, available data, costs, locale, and if the utility elects to promote an energy use category that is not the customer's largest category. The list below does not include all possible variations.
Heating and Cooling Combined Smart Thermostat: The heating and cooling combined smart thermostat promotion includes feel-good or community type messaging focused on the personal benefits of acting. For example, the promotion may talk about how installing a smart thermostat is a great way to manage heating and cooling use without giving up comfort, and how to set thermostat schedules from a smart phone. It may also include messaging about the dollar savings a customer can realize, and how their thermostat energy savings can equate to an impact on greenhouse emissions.
Heating-only Smart Thermostat: The heating-only smart thermostat promotion module includes feel-good or community type messaging. Its content is similar to the combined thermostat promotion describe above, but with a focus on the winter season.