Promotion Report

The Promotion Report provides customers with personalized insights into specific end uses in their home to encourage participation in utility offered promotions. It leverages Oracle Utilities Opower disaggregation capabilities to support the adoption of more efficient devices, appliances, and deeper home retrofits.

Requirements

Utility Requirements

Category	Description
Required Cloud Service	Energy Efficiency Cloud Service
Scale	No limitations. Customers will receive the Promotion Report Type if they meet the following requirements: Appliance detection and disaggregation, heating & cooling disaggregation or simple disaggregation with Home Energy Analysis completion for that end use. Confirmed presence of the end use through presence discovery or Home Energy Analysis completion. Use more than the regional average for the utility selected end use.

Customer Requirements

Category	Description
Billing Frequency	Monthly, bi-monthly, or quarterly.
Data Delivery Frequency	Daily, monthly, bi-monthly, or quarterly. See module-specific requirements.
Data Requirements	Hourly AMI data and insights. Electric vehicle confirmation. Contact your Delivery Team for more information.
Data History	See module-specific requirements.
Data Coverage	See module-specific requirements.
Supported Fuels	Electric-only and dual fuel

The Promotion Report experience is determined by the report state and promotion type selected by the utility. Oracle Utilities Opower works with the utility to select the promotion they wish to run based on available disaggregation insights. Possible report states include:

Customer's Top End Use Category: The utility selects the end use category to focus on for the main insight and promotion for the front of the report. In this case, the selected end use is the customer's largest end use. The end use categories on the back are the customer's second and third largest end uses.

Utility-Preferred End Use Category: The utility selects the end use category to focus on for the main insight and promotion for the front of the report. This is not the customer's largest end use. Instead, the categories on the back are the customer's top end uses excluding the promotion end use.

Heating and Cooling Combined - Top Use Category: Heating and cooling categories are combined and are the focus of the main insight and promotion on the front of the report. These end uses are the customer's largest end uses for last year. Heating and cooling are again shown individually on the back of the report.

Heating and Cooling Combined – Utility Preferred: Heating and cooling categories are combined and are the focus of the main insight and promotion on the front of the report. These end uses are not the customer's largest end uses for the last year. Heating and cooling are again shown individually on the back of the report.

The front of the report includes the following modules: Header, Promotion Introduction, Dissagregation Main Insight, Promotion, and Page Turn. The back of the report includes tips, a marketing module, and Utility Info.

Promotion Report Modules

The Promotion Report type is built with a predefined mix of dynamic and static modules carefully crafted to tell customers a personalized story about their energy use, and to promote specific offerings and tips for them to act upon. Go to the individual module page for more details about the user experience.

The following modules are included on the front of the report:

• Header
• Promotion Introduction
• Disaggregation Main Insight
• Program Promotion Module
• Page Turn

The following modules are included on the back of the report:

• Promotion Report Tips
• Marketing Modules
• Utility Info