Marketing Modules

Marketing modules encourage customers to take advantage of utility-specific or Oracle Utilities-specific products or programs. The modules are selected from a library of content that has been tested to optimize conversions and satisfaction. Small edits can be made to the text and visuals. For example, the modules can be customized to promote utility-specific programs (such as a home audit), products or features, processes, rebates, calls to action (URL, phone number, or both), and more.

Appears in: All Report Types.

Requirements

Utility Requirements

Category Description
Required Cloud Service Energy Efficiency Cloud Service
Scale Less than 100,000 per week

Customer Requirements

Category Description
Billing Frequency Not applicable.
Data Delivery Frequency Not applicable.
Data Requirements Simple, Heating and Cooling, and AD&D Disaggregation
Data History Not applicable.
Data Coverage Not applicable.
Supported Fuels Not applicable.

Limitations

  • Module Size: Marketing module dimensions must be sized exactly to these specs.
  • Module Options: Utilities must coordinate with their Delivery Team to select specific marketing modules for upcoming reports.
  • Not Personalized: Marketing modules are static. They do not use dynamic data or personalized information for individual customers but can be targeted using segmentation and targeting.
  • Customization Flexibility: The amount of customization available for marketing modules depends on the utility's service level purchase.

  • Customization Flexibility: The amount of customization available for these marketing modules is limited by the utility contract. Contact your Delivery Team to discuss specific customization options.

User Experience

This section describes the user experience for each report type.

Progress Report

The Progress Report has a dedicated space on the back of the report for a print marketing module. A marketing module should be included in every send. This image is an example of a marketing module for the report.

Image of Progress Report marketing module

Promotion Report

The Promotion Report includes a Disaggregation Breakdown marketing module which explains how usage is calculated for each category of energy use in a customer's home. However, utilities have the option of replacing the Disaggregation Breakdown with an alternative module related to the promotion. This image is an example of the marketing module.

Image of Promotion Report marketing module

Seasonal Report

Marketing modules included in the Seasonal Report educate customers about seasonal costs and changes, and advertise relevant programs and rebates. This image is an example of the winter seasonal marketing module.

Image of winter seasonal marketing module included in the Seasonal Report

Limited Income Report

The marketing module included in the Limited Income Report educates customers about additional programs or promotions that can help them save money. This image is an example of a limited income marketing module.

Image of a limited income marketing module included in the Limited Income Report

Time of Use Report

The marketing module included in the Time of Use Report is designed to educate customers about peak usage, highlight community impact, alert customers of season changes, and advertise relevant rates, programs and rebates. This image is an example of a time of use marketing module .

Image of a time of use marketing module included in the Time of Use Report

Electric Vehicle Report

The marketing module included in the Electric Vehicle Report educates customers about additional programs or promotions that can help them save money. This image is an example of a marketing module designed to promote the benefit of solar panels.

Image of a marketing module designed to promote the benefit of solar panels in the Electric Vehicle Report