Email Header Module and Subject Lines

These modules deliver high-level information to the customer and introduces users to their weekly emails. These modules are used in all weekly emails, and they include the following:

• Subject lines and preview text that the customer sees before they open the email.
• Header information about who is sending the email and basic customer information the customer sees after they open the email.

Design

Subject Line (not depicted): The subject lines are designed to engage customers. An example of a subject line is, "Michael, you spent less on electricity during peak hours last week (Sep 17 - Sep 23)".

This image shows an example of the header module:

Configuration Options

For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.

Configuration Option	Input Value
Subject Lines Default subject lines are specific to the email that the customer receives, and to their specific experience. Default subject lines are listed in the User Experience Variations section above. Oracle recommends using the default subject lines, as research has shown that they drive the most customer engagement.	Optional Work with your Delivery Team if you need to configure your subject lines.
Utility Logo The RGB and CMYK versions of the utility logo as .ai files. Example: UtilityCo_Logo_RGB.ai	Optional Provide the utility logo in the Oracle Utilities Opower Platform Configuration Guide.
Utility URL The utility logo can be configured to point to a specific URL. Default: Do not use a URL.	Optional Choose one of the following: Do not use a URL. Use the following URL:
Account Number Format An example of how the customer account number is formatted on the email. In your example, indicate how many digits should be displayed. In the example, four digits are displayed. Example: 12-34XX-XXX	Required Provide the account number format in the Oracle Utilities Opower Platform Configuration Guide.

User Experience Variations

This section describes user experience variations in the Subject Line module.

Subject Line Variations for TOU Load Shifting Emails

The subject lines and preview text for each TOU Load Shifting Report user experience are listed below.

Email Type and State	Usage Variation	Cost Variation
TOU Load Shifting Introduction Email	Subject Line: Hi <first name>, welcome to your weekly energy update! Preview Text: Learn about how you are using energy, plus ways to save.	Subject Line: Hi <first name>, welcome to your weekly energy update! Preview Text: Learn about how you are using energy, plus ways to save.
TOU Load Shifting Weekly Email Customer Spends Less	Subject Line: <first name>, you used less electricity during peak hours last week <date range> Preview Text: Way to go! Check out savings tips to continue the trend.	Subject Line: <first name>, you spent less on electricity during peak hours last week <date range> Preview Text: Way to go! Check out savings tips to continue the trend.
TOU Load Shifting Weekly Email Customer Spends More	Subject Line: <first name>, you used more electricity during peak hours last week <date range> Preview Text: Check out savings tips for ways to reduce your energy usage.	Subject Line: <first name>, you spent more on electricity during peak hours last week <date range> Preview Text: Check out savings tips for ways to reduce your energy spending.
TOU Load Shifting Weekly Email Customer Spends About The Same	Subject Line: <first name>, you used about the same amount of electricity during peak hours last week <date range> Preview Text: Check out savings tips for ways to reduce your energy usage.	Subject Line: <first name>, you spent about the same on electricity during peak hours last week <date range> Preview Text: Check out savings tips for ways to reduce your energy spending.
TOU Load Shifting Post-Bill Report Email Customer Spends Less	Subject Line: Hi <first name>, you used less electricity during on-peak hours this bill period <date range, year> Preview Text: Great job! Check out what used the most energy during peak hours in your home.	Subject Line: Hi <first name>, you spent less on electricity during on-peak hours this bill period <date range, year> Preview Text: Great job! Check out what used the most energy during peak hours in your home.
TOU Load Shifting Post-Bill Report Email Customer Spends More	Subject Line: Hi <first name>, you used more electricity during on-peak hours the week of <date range, year> Preview Text: Check out what used the most energy during peak hours in your home.	Subject Line: Hi <first name>, you spent more on electricity during on-peak hours the week of <date range, year> Preview Text: Check out what used the most energy during peak hours in your home.
TOU Load Shifting Post-Bill Report Email Customer Spends About the Same	Subject Line: Hi <first name>, you used around the same amount of electricity during on-peak hours this bill period <date range, year> Preview Text: Check out what used the most energy during peak hours in your home.	Subject Line: Hi <first name>, you spent around the same amount of electricity during on-peak hours this bill period <date range, year> Preview Text: Check out what used the most energy during peak hours in your home.
TOU Load Shifting Emails during Pre-Season Transition	Subject Line: Hi <first name>, your seasonal peak hours are about to change <date> Preview Text: Check out the new hours and tips for saving energy.	Subject Line: Hi <first name>, your seasonal peak hours are about to change <date> Preview Text: Check out the new hours and tips for saving energy.
TOU Load Shifting Emails during Post-Season Transition	Subject Line: Hi <first name>, we just transitioned to new seasonal peak hours Preview Text: Review the new hours and discover more tips for saving energy.	Subject Line: Hi <first name>, we just transitioned to new seasonal peak hours Preview Text: Review the new hours and discover more tips for saving energy.

Subject Line Variations for Flat Rate Load Shifting Emails

The subject lines and preview text for each Flat Rate Load Shifting Report user experience are listed below.

Email Type and State	Usage Variation	Cost Variation
Flat Rate Load Shifting Introduction Email	Subject Line: <first name>, welcome to your weekly energy update Preview Text: See your energy insights and peak time trends	Subject Line: <first name>, welcome to your weekly energy update Preview Text: See your energy insights and peak time trends
Flat Rate Load Shifting Weekly Email Customer Spends Less	Subject Line:Weekly energy update <date range>: You used X% less energy Preview Text: Way to go! Check out savings tips to continue the trend.	Subject Line:Weekly energy update <date range>: You spent X% less on energy Preview Text: Way to go! Check out savings tips to continue the trend.
Flat Rate Load Shifting Weekly Email Customer Spends More	Subject Line:Weekly energy update <date range>: You used X% more energy Preview Text: Check out savings tips for ways to reduce your energy usage.	Subject Line:Weekly energy update <date range>: You spent $X more on energy Preview Text: Check out savings tips for ways to reduce your energy spending.
Flat Rate Load Shifting Weekly Email Customer Spends About The Same	Subject Line:Weekly energy update <date range>: Your energy use was about the same Preview Text: Check out savings tips for ways to reduce your energy usage.	Subject Line:Weekly energy update <date range>: You spent about the same on energy Preview Text: Check out savings tips for ways to reduce your energy spending.
Flat Rate Load Shifting Post-Bill Report Email Customer Spends Less	Subject Line: Hi <first name>, you used less energy this bill period <date range, year> Preview Text: Great job! Check out what used the most energy in your home.	Subject Line: Hi <first name>, you spent less on energy this bill period <date range, year> Preview Text: Great job! Check out what used the most energy in your home.
Flat Rate Load Shifting Post-Bill Report Email Customer Spends More	Subject Line: Hi <first name>, you used more energy this bill period <date range, year> Preview Text: Check out what used the most energy during peak hours in your home.	Subject Line: Hi <first name>, you spent more on energy this bill period <date range, year> Preview Text: Check out what used the most energy in your home.
Flat Rate Load Shifting Post-Bill Report Email Customer Spends About the Same	Subject Line: Hi <first name>, your energy use was about the same this bill period <date range, year> Preview Text: Check out what used the most energy in your home.	Subject Line: Hi <first name>, your energy costs were about the same this bill period <date range, year> Preview Text: Check out what used the most energy in your home.