1. Connectivity and Knowledge Modules Guide for Oracle Data Integrator
  2. SaaS Applications
  3. Oracle Marketing Cloud

32 Oracle Marketing Cloud

It is important to understand how to work with Oracle Marketing Cloud in Oracle Data Integrator.

This chapter includes the following sections:

32.1 Introduction

Oracle Marketing Cloud simplifies digital marketing by providing one place for marketing teams to connect data, orchestrate experiences, and optimize interactions for each individual customer.

Oracle Data Integrator (ODI) seamlessly integrates with Oracle Marketing Cloud. Oracle Data Integrator features are designed to work best with Oracle Marketing Cloud, including reverse-engineering and mappings.

32.1.1 Concepts

The Oracle Marketing Cloud technology concepts map the Oracle Data Integrator concepts as follows: An Oracle Marketing Cloud Instance corresponds to a data server in Oracle Data Integrator. Within this instance, a schema maps to an Oracle Data Integrator physical schema.

32.1.2 Knowledge Modules

Oracle Data Integrator provides no Knowledge Module (KM) specific to the Oracle Marketing Cloud technology. You can use the generic SQL KMs to perform the data integration and transformation operations of Oracle Marketing Cloud data. See Generic SQL for more information.

32.2 Installation and Configuration

Make sure you have read the information in this section before you start working with the Oracle Marketing Cloud technology:

32.2.1 System Requirements and Certifications

Before performing any installation, you should read the system requirements and certification documentation to ensure that your environment meets the minimum installation requirements for the products you are installing.

The list of supported platforms and versions is available on Oracle Technical Network (OTN):

http://www.oracle.com/technetwork/middleware/data-integrator/documentation/index.html

32.2.2 Technology Specific Requirements

There are no technology-specific requirements for using Oracle Marketing Cloud in Oracle Data Integrator.

32.2.3 Connectivity Requirements

This section lists the requirements for connecting to the Oracle Marketing Cloud database.

Oracle Marketing Cloud (Eloqua) JDBC Driver

Oracle Data Integrator uses the Oracle Marketing Cloud (Eloqua) JDBC Driver to connect to the Oracle Marketing Cloud database.

32.3 Setting up the Topology

Setting up the topology consists of:

32.3.1 Creating an Oracle Marketing Cloud Data Server

Create a data server for the Oracle Marketing Cloud technology using the standard procedure, as described in Creating a Data Server of Administering Oracle Data Integrator. This section details only the fields required or specific for defining an Oracle Marketing Cloud data server:
  1. In the Definition tab, enter the following fields:
    1. Name : Name of the data server that will appear in Oracle Data Integrator.
    2. User: User name for connecting to the data server.
    3. Password: Password for connecting to the data server.
  2. In the JDBC tab, enter the following values:
    1. JDBC Driver: weblogic.jdbc.eloqua.EloquaDriver
    2. JDBC URL : jdbc:weblogic:eloqua:Company=<company_id>;[;property=value[;...]]

    The URL parameters are:

    • company_id: Specifies the company identifier issued by Oracle Eloqua during the registration process.

    • property=value: Specifies additional connection property settings.

  3. Click Test Connection, to test the established connection.

32.3.2 Creating an Oracle Marketing Cloud Physical Schema

Create a physical schema for the Oracle Marketing Cloud data server using the standard procedure, as described in Creating a Physical Schema in Administering Oracle Data Integrator.
Create a logical schema for this physical schema using the standard procedure, as described in Creating a Logical Schema in Administering Oracle Data Integrator, and associate it in a given context.

32.4 Creating and Reverse-Engineering an Oracle Marketing Cloud Model

This section contains the following topics:

32.4.1 Creating an Oracle Marketing Cloud Model

Create an Oracle Marketing Cloud model using the standard procedure, as described in Creating a Model of Developing Integration Projects with Oracle Data Integrator.

32.4.2 Reverse-engineer an Oracle Marketing Cloud Model

Oracle Marketing Cloud supports Standard reverse-engineering - which uses only the abilities of the JDBC driver.

To perform a Standard reverse-engineering on an Oracle Marketing Cloud model, use the usual procedure, as described in Reverse-engineering a Model of Developing Integration Projects with Oracle Data Integrator.

32.5 Designing a Mapping

You can use Oracle Marketing Cloud as a source or a target of a mapping. The KM choice for a mapping determines the abilities and performance of this mapping.

Oracle Data Integrator does not provide specific knowledge modules for Oracle Marketing Cloud. Use the Generic SQL KMs or the KMs specific to the technology used as the staging area.