14 Working with Eloqua

Oracle Eloqua is a marketing automation platform that helps you simplify and energize marketing automation campaigns in your website. WebCenter Sites integration with Eloqua, gives you as a marketer the ability to use Eloqua email campaigns to create personalized, relevant and unique journeys for visitors to your website. The integration enables you to share both content and visitor profile data across Eloqua and WebCenter Sites. As a result visitors to your website get a consistent and personalized experience, which in turn can lead to higher conversions.

The integration of Eloqua with WebCenter Sites provides you the ability to converge the visitor’s online experience with your marketing campaigns. It eliminates content duplication and streamlines content targeting across channels.

You achieve this by the following functionality enabled by the integration:

• Embedding WebCenter Sites content into Eloqua forms and landing pages.

• Embedding Eloqua forms into WebCenter Sites pages.

Topics:

• How do I use WebCenter Sites content in Eloqua emails and landing pages?

• About Eloqua Forms

• How do I access Eloqua forms in WebCenter Sites?

• How do I use Eloqua forms in my webpages?

How do I use WebCenter Sites content in Eloqua emails and landing pages?

Before using Webcenter Sites content in Eloqua emails and landing pages, enable the access of WebCenter Sites assets that are to be embedded in the Eloqua forms and landing pages, in the target Eloqua instances.

See Accessing Webcenter Sites Content in Eloqua in Administering Oracle WebCenter Sites.

To use WebCenter Sites assets in Eloqua emails and landing pages:

1. In the target Eloqua instance, create a new, or edit an existing email or landing page.
2. In the content bar on the left, click Cloud Content.
3. In the Cloud Content pop-up dialog that appears, locate the WebCenter Sites content service and drag it into the email or page; position and size the resulting content frame as necessary.

   Note:

   If the page layout is set to flow, the width of this content frame defines the width of the content it holds.
4. Double-click the content frame you just placed to display the asset selection dialog and locate the content you want to embed; the drop-down menus allow you to browse through available asset types and sub-types.
5. Once you have located the desired asset, select it from the list, then do one of the following:
   • To preview the asset before embedding it, click Preview and select the desired rendering template from the drop-down list.
   • To embed the asset, click Embed and select the desired rendering template from the drop-down list.
   • To use another asset, locate and select it in the content selection dialog.

   Note:

   The content does not immediately appear in the email or page you are editing - you must preview the email or page, or finalize it in order to view the embedded content.
6. Complete editing your email or page and save your changes.

About Eloqua Forms

You can use Eloqua forms for collecting information about existing or potential customers. For example, a simple Eloqua form can ask for First Name, Last Name and Email Address. Once those fields are completed and the form is submitted, it is possible to use this information to target these prospects in email campaigns that correspond with their digital footprints.

How do I access Eloqua forms in WebCenter Sites?

To access Eloqua forms in WebCenter Sites, you have to configure the Eloqua instances from which you want to access the forms, in Webcenter Sites.

See Configuring Eloqua Instances in WebCenter Sites in Administering Oracle WebCenter Sites.

After you have completed the configuration, you can see Eloqua forms in the Contributor interface of Webcenter Sites, under Content Tree. Click Content Tree on the Navigation pane of the Contributor interface to see all the nodes listed under it. Notice the node EloquaForm. Click EloquaForm to see the Eloqua instances configured for your site. Expand each Eloqua instance to see all the available Eloqua forms under each Eloqua instance.

How do I use Eloqua forms in my webpages?

Before using Eloqua forms in a page asset, ensure that the web page layout (template) is configured with one or more slots to accept EloqoaForm proxy asset.

To use Eloqua forms:

1. Create a new page asset or open a page asset for editing.
2. Click Content Tree and then expand the EloquaForm node. You’ll see the Eloqua instances configured for your site.
3. Expand the Eloqua instance from which you want to use the Eloqua form.

   Optionally, search for the Eloqua form.

4. Select the Eloqua form, drag and drop it onto the designated Eloqua slot in your web page.
5. Make any further changes to the page and click Save.