26 Administering Eloqua Cloud Marketing Service in WebCenter Sites
WebCenter Sites can use Eloqua visitor profile data to target specific content to the visitor by personalizing their visit to all those pages where they navigate around on your website. By sharing both content and visitor profile data across Eloqua and WebCenter Sites, the visitor gets a consistent personalized experience that leads to higher conversions. Read further to find out how you can integrate the Eloqua Cloud Marketing Service (Eloqua) with Oracle WebCenter Sites.
26.1 Eloqua Integration Overview
Integrating Eloqua with WebCenter Sites provides marketers with the ability to converge the visitor's online experience with their marketing campaigns, as well as more effectively manage the visitor journey. The integration promotes content reuse and streamlines content targeting across channels.
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Embedding WebCenter Sites content into Eloqua forms and landing pages. Drag-and-drop placement of existing WebCenter Sites content ensures consistency of the marketing message and a seamless visitor experience across channels. Specific content can be targeted at specific visitors or campaign contacts.
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Embedding Eloqua forms into WebCenter Sites pages. Drag-and-drop placement of Eloqua forms into WebCenter Sites pages eliminates the involvement of the site administrator or developer in the lead generation process.
26.2 Configuring Eloqua Instances in WebCenter Sites
You can configure multiple Eloqua instances with WebCenter Sites. You can use these instances for different business units of your organization. Different business units of an organisation may have their own subscriptions with Eloqua that can be used with the sites they own in WebCenter Sites. With the ability to configure multiple Eloqua instances with WebCenter Sites, it's possible for the business units to use their Eloqua subscription with their sites alone.
26.3 Accessing WebCenter Sites Content in Eloqua
To embed WebCenter Sites content in Eloqua e-mails and landing pages, you need to configure your Eloqua instance with the WebCenter Sites content service, ensure that only the authorized Eloqua instance can access content within the target WebCenter Sites instance, and determine which WebCenter Sites asset types and associated templates are available to Eloqua marketers.
See these topics:
26.3.1 Configuring Eloqua for Access to the WebCenter Sites Content Service
Before marketers can embed existing WebCenter Sites content into Eloqua e-mails and landing pages, you must configure your Eloqua instance to communicate with the WebCenter Sites content service. The example URLs below assume the default servlet path of /cs/ContentServer
- adjust your URLs as appropriate for your environment. Also, if you have not already done so, create a new provider in Eloqua to separate the WebCenter Sites content service from other services and applications.
Note:
Your WebCenter Sites instance must be configured to accept HTTPS connections. Only ports 443 and 8443 are supported. All URLs, property names, and their values are case-sensitive.
26.3.2 Configuring OAuth Authentication
Secure HTTP calls from Eloqua to the WebCenter Sites content service are authenticated via OAuth 1.0 to ensure that only the authorized Eloqua instance can access content within the target WebCenter Sites instance.
- Open the Property Management Tool and in the Search by section, do one of the following:
- In the Name field, enter the name of the property you want to modify.
- In the Category drop-down menu, select
EloquaIntegration
.
- Click Search.
- In the Key column, select the name of the property.
- In the Value field, enter the new value.
- Click Save.
- Repeat steps 2 through 6 for all the properties you want to change.
- Stop and restart the application server to apply the changes.
26.3.3 Making WebCenter Sites Assets Available within Eloqua
You need to decide which WebCenter Sites asset types and associated templates should be available to Eloqua marketers. Rendering templates must be created specifically for rendering WebCenter Sites content within Eloqua e-mails and landing pages according to the best practices listed in the next section.
26.4 Registering the Eloqua Firehose Service
The Eloqua Firehose service notifies you whenever a form that has been embedded into a WebCenter Sites page has been deleted from Eloqua. This minimizes the chance of delivering pages that are missing content.
When notified by the Firehose service, the WebCenter Sites contributor responsible for the affected page must manually remove the deleted Eloqua form from the page and republish it; otherwise, the page is delivered to the visitor's browser incomplete.