Integrate with Oracle Eloqua

Why Integrate with Oracle Eloqua?

Integration with Eloqua lets you insert published assets from an Oracle Content Management asset repository into Eloqua responsive emails, forms, and landing pages. Using Oracle Content Management as a single source for all images saves rework because you can find your images easily.

Eloqua users can leverage the extensive asset repository capabilities in Oracle Content Management to store content for use in Eloqua marketing assets. When you design emails, forms, or landing pages, this integration gives you the option to insert published image assets from Oracle Content Management into your Eloqua assets.

Prerequisites

These are the prerequisites before you begin the integration process.

Note:

Integrations generally require configurations in both applications that are being integrated. So check the documentation on both sides. In addition to the requirements on the OCM side, you need a subscription for the product that you intend to integrate with OCM. Please also check the Oracle Eloqua documentation.

• Create and activate an Oracle Cloud Account before you begin.
• Review Overview of Oracle Content Management, which provides information on interacting with OCM and concepts on access roles for performing certain tasks.
• Compare the starter vs. the premium edition of Oracle Content Management. Only the premium edition has all the features.
• Create an Oracle Content Management instance.
• Take a guided tour of repositories in Oracle Content Management.
• Create an asset repository. To set this up, you need to have the repository administrator (CECRepositoryAdministrator) role in Oracle Content Management.

Integration Process

The process of Eloqua integrating with Oracle Content Management consists of the following steps:

1. Choose an Asset Repository and Create a Publishing Channel
2. Provide Oracle Content Management Information for the Eloqua Integration
3. Enable Oracle Content Management Embedded Content
4. Use an Asset in an Eloqua Landing Page

Choose an Asset Repository and Create a Publishing Channel

For integration with Eloqua, you need to choose an asset repository and create a publishing channel in Oracle Content Management. Then Eloqua can provide access to assets in the repository.

After you choose an asset repository in Oracle Content Management, create and share a publishing channel. Oracle suggests creating a channel that is specifically for Eloqua.

The assets published to the Eloqua channel will be displayed in a tab on the Eloqua Image Chooser page, where you can choose an Oracle Content Management asset.

Description of the illustration eloqua-image-chooser-integration-oce.png

To refresh an image in all channels, email campaigns, and landing pages in which the image is used, you can change and republish the image in Oracle Content Management.

If the image you want to use is not available in the Eloqua Image Chooser, you can go to Oracle Content Management and upload or publish the image.

Provide Oracle Content Management Information for the Eloqua Integration

To enable Oracle Content Management integration with Eloqua, submit a service request to My Oracle Support (MOS).

Include the following details for your Oracle Content Management instance:

1. Domain name

   For example, if you sign in to Oracle Content Management at the URL https://eloquaoce.oraclecloud.com/documents/assets, the domain name is eloquaoce.oraclecloud.com.

2. Repository ID

   To retrieve your repository ID:

   1. In Oracle Content Management, navigate to Administration > Assets.
   2. Select the repository you want to use for storing your Eloqua images.
   3. The repository ID is appended to the URL. For example, if the full URL is https://eloquaoce.oraclecloud.com/documents/repository/ABC6F858251160CC3000A497C0C07C96651BA6F0BE73, the repository ID is ABC6F858251160CC3000A497C0C07C96651BA6F0BE73.
3. Channel ID and channel token

   To retrieve your channel ID and channel token:

   1. In Oracle Content Management, navigate to Administration > Assets.
   2. From the Repositories drop-down menu, choose Publishing Channels.
   3. Select the publishing channel you intend to use for Eloqua images.
   4. The channel ID and channel Token are listed under API Information.
   5. Ensure that Access is set to Public.

Enable Oracle Content Management Embedded Content

In Oracle Content Management administration security settings, enable embedded content and add the Eloqua URL.

Then you can embed the Oracle Content Management web UI in Eloqua. See Embed Content in Other Domains.

Use an Asset in an Eloqua Landing Page

After the Oracle Content Management Cloud integration with Eloqua is enabled, you can choose a digital asset from Oracle Content Management to use in an Eloqua responsive landing page.

1. On the Oracle Eloqua home page, choose Landing Pages from a drop-down menu on the right.
   
   Description of the illustration eloqua-home-page-2.png
   
2. On the Landing Pages page, click Create a Landing Page. Eloqua displays the Template Chooser for a landing page.
   
   Description of the illustration eloqua-blank-landing-page.png
   
3. Click Blank Responsive Landing Page. This opens the editor page with the empty canvas.
   
   Description of the illustration eloqua-landing-page-image.png
   
4. Drag and drop the image symbol from under Content on the left onto the blank canvas. You can upload the image or browse for it.
5. In the Image Chooser, you can browse for an image in the Oracle Content Management repository that was created to use with Eloqua. You can select any image in the repository.
   
   Description of the illustration eloqua-image-chooser.png
   
6. After you choose an image from the Oracle Content Management landing page, you can set properties for and size the image on your Eloqua landing page.
   
   Description of the illustration eloqua-image-properties-sizing.png
   

Note:

Using Internet Explorer to insert assets from Oracle Content Management might cause an error. Oracle recommends that you use Google Chrome or Mozilla Firefox to insert assets from Oracle Content Management until this issue is resolved in a future release.