|Oracle9iAS Clickstream Intelligence Administrator's Guide
Release 2 (9.0.2)
Part Number A90500-02
This chapter provides an overview of Oracle9iAS Clickstream Intelligence, briefly outlines its architecture, and describes the contents of this Administrator's Guide.
It contains the following sections:
Welcome to Oracle9iAS Clickstream Intelligence!
Clickstream Intelligence is a Web-based, comprehensive analytical tool that enables you to to acquire, analyze, and report on Web interactions with customers, suppliers, and employees. It is one of the key Business Intelligence components of Oracle9i Application Server (Oracle9iAS), a comprehensive and integrated application server that manages the technical complexity of assembling a complete middle-tier Internet infrastructure that can scale with your business. Clickstream Intelligence leverages the business intelligence tools in Oracle9iAS and Oracle9iDS -- Oracle9i Warehouse Builder, Oracle9iAS Discoverer, and Oracle9i database -- to provide an integrated and extensible solution for measuring Web traffic and improving Web site effectiveness.
The Runtime Administrator simplifies the setup, management, and deployment of clickstream data sources. This Web-based tool enables you to define how Clickstream Intelligence interprets Web log file data, determine which types of data you want to track, and configure and populate the database for optimal storage of clickstream data. The Oracle9iAS Clickstream Intelligence Administrator's Guide describes how to use the Runtime Administrator.
Clickstream Analytics provides more than 150 pre-configured reports that display data acquired from your Web sites. Clickstream reports, called worksheets, are grouped with other reports of a similar nature to form workbooks that can be accessed and viewed with Oracle9iAS Discoverer Viewer and Oracle9iAS Discoverer Plus. To learn more about Clickstream Analytics, please reference the Oracle9iAS Clickstream Intelligence User's Guide.
Oracle9iAS Clickstream Intelligence can be installed into the Oracle9i database included in Oracle9i Application Server, or can be installed into a standalone Oracle9i Enterprise Edition database. For more information about installing a dedicated Clickstream database, see Appendix B, "Installing a Dedicated Clickstream Database", located in this Administrator's Guide.
The Oracle9iAS Clickstream Intelligence database model is built via Oracle9i Warehouse Builder, a tool for designing and deploying databases, and from which it also derives its extensible platform. For further information about the Clickstream Intelligence data model, see the Oracle9i Clickstream Intelligence Data Model Reference.
A graphical representation of Oracle9iAS Clickstream Intelligence architecture is displayed in the figure that follows. The blue arrows (1) represent overall data flow from the Oracle9iAS environment (Oracle HTTP servers) to the Clickstream Intelligence environment. Log files containing Web data are produced by Oracle9i Application Server. The Clickstream Collector Agent, which resides on the server machine, breaks the log files into data packets. The packets are compressed to facilitate transfer to the Collector Server, which subsequently uncompresses the log file data. The Clickstream Loader then parses, transforms, and filters the raw log files as they are loaded into the database.
You can use Oracle Enterprise Manager (OEM) for administering the Clickstream Intelligence Collector Agent. OEM provides a Web-based tool that enables you to configure individual Collector Agents, and view certain details related to Collector Agent activity. For more information, see Oracle9i Application Server Administrator's Guide.
The green arrows (2) illustrate the flow of information during Clickstream Intelligence configuration and management. The Runtime Administrator's Web-based interface enables your company's System Administrator to manage and configure parameters that handle the collection and processing of data for your Clickstream sites. This configuration data is stored in the database. Your Clickstream Intelligence Administrator can access and modify all stored configuration data with a Web browser.
The Oracle9iAS Clickstream Intelligence Administrator's Guide describes how to use the Clickstream Intelligence Runtime Administrator. Specifically, you'll learn how to: