Siebel Dealer allows the OEM to collaborate with dealers on marketing. For more information, see Sales, Service, and Marketing with Siebel Dealer.

This chapter covers special features available only to dealers that help dealers to manage marketing campaigns. It includes the following topics:

• Marketing Features of Siebel Dealer
• Scenarios for Using Siebel Dealer for Marketing
• Using Queries for Marketing Campaigns (Dealer)
• Refreshing Queries for Marketing Campaigns (Dealer)
• Merging Lists for Marketing Campaigns (Dealer)
• Adding Labor Operation Codes to Marketing Campaigns (Dealer)
• Associating Campaigns with Vehicles (Dealer)
• Creating a Recall Campaign (Dealer)
• Executing Marketing Campaign Offers (Dealer)

This chapter only includes marketing features that are specific to Siebel Dealer. It must be used in combination with Siebel Marketing Administration Guide and Siebel Marketing User Guide.