Siebel Dealer Administration Guide > Overview of Siebel Dealer >
Sales, Service, and Marketing with Siebel Dealer
Several chapters of Siebel Partner Relationship Management Administration Guide describe possible scenarios that illustrate ways the brand owner and partner company might use Siebel PRM to manage sales, service, marketing, and partner commerce. The scenarios are meant to illustrate many possible uses of Siebel PRM.
Many of these scenarios do not apply to the automotive industry. Siebel Dealer is typically used by manufacturers in the following ways to manage sales, service, and marketing:
- Sales. Manufacturers share opportunities (leads), accounts, and contacts with Dealers. Dealers work on assigned opportunities and enter information about them. Manufacturers are able to view this information to see what progress the dealer is making on the opportunity.
- Service. Manufacturers assign service requests to dealers. Dealers resolve these service requests for the customer on behalf of the manufacturer and enter information about them. Manufacturers are able to view this information to track dealers' work on service requests.
- Marketing. Both the scenario for collaborative marketing with your partners and the scenario for marketing to your partners apply to the dealers in the automotive industry.
In addition, Siebel Dealer has a number of features that allow dealers to manage their own sales and their own marketing campaigns.
For information about how Siebel Dealer is used for sales, see Dealers' Use of Siebel Dealer for Sales.
For information about how Siebel Dealer is used for marketing campaigns, see Dealers' Use of Siebel Dealer for Marketing.