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Executing Stand-Alone Campaigns from Start to Finish

To execute a stand-alone campaign, complete the following tasks:

1. Create one or more target lists or target segments. See Managing Lists or Marketing Segments and Segment Trees.
2. Create offers and offer treatments. See Creating and Using Offers and Treatments.
3. Create a campaign. See Planning and Designing Marketing Campaigns.
4. Load the campaign. See Loading Campaigns.
5. (Optional) Set up distribution waves. See Setting Up Waves for Campaign Loads.
6. Launch the campaign. See Process of Launching Campaigns.