Siebel Marketing User Guide > Marketing Process Flow > Executing Campaigns from Start to Finish >
Executing Stand-Alone Campaigns from Start to Finish
To execute a stand-alone campaign, complete the following tasks:
- Create one or more target lists or target segments. See Managing Lists or Marketing Segments and Segment Trees.
- Create offers and offer treatments. See Creating and Using Offers and Treatments.
- Create a campaign. See Planning and Designing Marketing Campaigns.
- Load the campaign. See Loading Campaigns.
- (Optional) Set up distribution waves. See Setting Up Waves for Campaign Loads.
- Launch the campaign. See Process of Launching Campaigns.
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