Siebel Marketing User Guide > Creating and Using Offers and Treatments > Creating Other Treatment Types >

Direct Mail Treatments

Direct mail treatments are available in the Siebel Marketing application. For instructions about how to create a direct mail treatment, see Creating, Modifying, and Associating Products with Offers.

Using the Direct Mail Treatment view, you can associate Literature documents with a Treatment. Siebel Marketing does not provide a mechanism to print direct mail treatments but can pass output lists to vendors for execution.

You can generate output or distribution list of contacts during the campaign launch. The customer information is arranged according to a predefined list format, and the list can be delivered to the appropriate vendors through a predefined method (for example, FTP or email). For more information about list output and vendors, see About Previewing and Generating Lists.

The Direct Mail Treatment contains the following view tabs:

• Treatment Details. This form contains additional fields that you can use if the Direct Mail Treatment requires approvals from your company's marketing and legal departments. It also provides a unique identifier for the treatment in the Treatment Code field.
• Literature. This list shows the company and product information associated with the treatment. To add literature to the list, see Associating Literature with Treatments.
• Related Events. Displays events related to direct mail treatments.