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Siebel Marketing Guide > Program and Campaign Management Tools > Forecasting for Campaigns >
Using List Inputs
The List Inputs view tab displays lists assigned to the marketing program.
To use assumptions based on list inputs
- Select a list, and in the List Input fields type assumptions for Counts, Response Rate % and Conversion Rate % in the fields.
- Click the Input Summary view tab.
- In the Input Summary form, click the menu button and then choose Use Segment/List Data to calculate the assumptions for Counts, Response Rate %, and Conversion Rate % typed in the List Inputs fields.
Results appear in the Input Summary form. Selecting Use Segment/List Data will overwrite your existing totals for counts, response rates, and conversion rates.
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Siebel Marketing Guide, Version 7.5, Rev. A Published: 18 April 2003 |