Siebel Marketing Guide > Creating Measures >

Bound Measures

Bound measures are typically used for calculation or with other measures to create custom measures. Bound measures are mapped to, and derive information only from numeric database fields such as HOME_VALUE, ANNUAL_INCOME, CREDIT_RATING, and so on. For information about defining a measure on a character field, see Defining List Measures.

NOTE:  If you use a bound measure, records returned in the snapshot may be aggregated to other targeting levels of the customer hierarchy. The Marketing Server stores only one record for the targeting level in the snapshot. If you expect a field to have multiple values and you want to generate a record for each one, you should enable the field for data retrieval, create the segment using this field, and retrieve the information in this way. For additional information, see Defining Filter and Segment Criteria.

Bound measures may be created in the All Measures view as well as the Bound Measures tabbed view. From the All Measures view, drill down on the measure's name to open the measure-specific details view. Alternately, click the Bound Measures view tab to list every bound measure.

The Parent Measures list displays every custom measure that uses the selected bound measure. Drill down on the parent measure name to view details.


 Siebel Marketing Guide 
 Published: 23 June 2003